March 25, 2016

The Three P’s of Marketing – The Secret of Every Successful Marketer

The ‘Marketing Mix’ is a business strategy that is used by marketers to enhance the effectiveness of their marketing efforts. It enables them to target their efforts in a specific way that guarantees definite success. Implementing this strategy has proven to result in high profits for many companies. The following information will give you a basic idea about this beneficial marketing concept. Product The product must be the main concern for any marketing department. Without this, there is nothing for…

Accounting Errors That Can Lead to Business Bankruptcy

Accounting mistakes can disrupt and break your company’s finance to a great degree. Unfortunately, these mistakes are quite common, especially amongst new businesses. It is important to identify these mistakes and eliminate them immediately to ensure that your business flourishes without any financial issues. Listed below are some common accounting errors that you need to look out for. Failure to track receivables The whole point of doing a business is to make money. As a company, you will be dealing…