Marketing

Web Design Companies, For the Win!

With the dawn of the internet and the World Wide Web becoming a household name, it was just a matter of time when every business/company decided to reach their customers/consumers by being a part of this web-oriented platform. They were able to achieve this goal with the concept that was known only as a ‘Website’. Nowadays, whether you run a global company, worth billions or a small start-up one, having a website, has become a definite must-have in order to…

The Three P’s of Marketing – The Secret of Every Successful Marketer

The ‘Marketing Mix’ is a business strategy that is used by marketers to enhance the effectiveness of their marketing efforts. It enables them to target their efforts in a specific way that guarantees definite success. Implementing this strategy has proven to result in high profits for many companies. The following information will give you a basic idea about this beneficial marketing concept. Product The product must be the main concern for any marketing department. Without this, there is nothing for…

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Rebranding isn't really an easy task. A lot of work goes into getting a brand recognition and visibility online. If it isn't done properly, moving onto a new name and new domain can be very risky. Rebranding will not always necessarily involve a new name and a domain. If you are just thinking of an updated logo and new positioning, most of the steps in this article are irrelevant. However, if you are taking the brave call of rebranding with…